The Cruisin’ Morro Bay Car Show is organized by a dedicated board of enthusiastic individuals who ensure this event’s success each year. Our board members, along with volunteers, manage everything from event logistics to building partnerships with local sponsors, all with the goal of creating an enjoyable experience for car enthusiasts and the community. The founders, inspired by their love for classic cars and a deep connection to the community, established this event over 27 years ago, turning it into a cherished tradition on the Central Coast.
After years of envisioning how a car show could benefit the Morro Bay business community, car enthusiasts Ron McIntosh and Steve Carnes shared their idea with local business owner Dave Tope. With their shared passion for classic cars and Morro Bay’s picturesque coastal location, they saw the potential to create a truly special event. As Rotary Club members, they sought guidance from the club to launch the first Cruisin’ Morro Bay Car Show in 1997, which welcomed 125 participants and eventually became a recognized 501(c)(3) organization.
Fast forward 27 years, and the Cruisin’ Morro Bay Car Show has become a well-established tradition, driven by a dedicated Board, volunteers, local business owners, and generous sponsors.
Held annually on the first weekend of May, the event brings together classic car owners and enthusiasts for a three-day celebration. Festivities kick off with registration at the Ocean View Garage on Thursday night, followed by a Friday night cruise along the Boulevard. All day Saturday, participants proudly showcase their vehicles, drawing admiration from visitors across San Luis Obispo County and beyond. The event concludes with an awards ceremony honoring standout cars and their owners.
This family-friendly event has grown to welcome over 500 registrants from California and beyond, boosting local businesses and supporting the community. Proceeds from the show allow the organization to contribute to various local causes, making it a true collaboration with, and for, the Morro Bay community.
Board Members and Founders
Our Founders
Board Members
Show Committee
Our Community Roots
What began as a small gathering of car lovers has grown into a highlight of Morro Bay’s annual event calendar. This car show has evolved from its humble beginnings into a beloved community tradition, drawing visitors from near and far. The event represents more than just cars; it embodies the vibrant spirit of our town and a sense of togetherness that brings joy to both attendees and locals alike.
Since its start in 1997, the Cruisin’ Morro Bay Car Show has focused on supporting the community by attracting classic car enthusiasts from near and far. Now, more than 27 years later, the show continues to be a highlight event in Morro Bay. We are truly grateful for the enthusiastic efforts of volunteers, local business owners, and the growing number of generous sponsors who make this event possible each year.
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